Downtown Development Specialist

Performs professional public relations, business development work and event facilitation in promoting downtown revitalization and in creating a positive image of the Downtown area.

Distinguishing Features of the Class

An employee in this class is responsible for coordinating many aspects of the downtown revitalization strategy under the overall direction of the Downtown Development Manager. Key elements of the work include developing a positive public image for the downtown area and promoting downtown revitalization through marketing and promotion efforts, event facilitation and serving as an advocate for downtown businesses. An employee in the class must have a strong appreciation of the role of volunteers as well as the customs, traditions, and attributes of life in the Wake Forest community as well as be sensitive to design and preservation issues.  The employee must possess knowledge of the issues confronting downtown business owners and tenants, property owners, public agencies, and community organizations.  The employee must be entrepreneurial, energetic, imaginative, well organized, and capable of functioning effectively in an independent situation.  Excellent verbal and written communication skills are essential.  The employee must have the ability to establish and maintain effective working relationships with stakeholders in the downtown area. The employee reports directly to the Downtown Development Manager.

Duties and Responsibilities

Essential Duties and Tasks

• Supports the economic development of the Renaissance Area of the town.
• Serves as a communication link between the town and community groups, officials, merchants, investors, and developers.
• Serves as a data and information source for preservation, development and building renovation
• Facilitates the plan of work for downtown organizations based on economic development initiatives.
• Serves the daily operational needs and provides hands-on involvement critical to a successful program.
• Educates public officials, business partners, community groups and the general public about the downtown area and efforts of revitalization.
• Identifies areas of revitalization and develops implementation strategies.
• Oversees event planning and coordination for the department.
• Manages social media account for Main Street partner.
• Maintains absolute confidentiality of work-related issues, customer records and restricted Town information.
• Performs other related duties as required.

Desirable Education and Experience

• Graduation from a four-year college or university with a major in business administration, public administration, economic development, marketing, or public relations.
• Sound knowledge and experience in social media practices and marketing, including website facilitation.
• Managerial experience with staff and/or volunteers.

Special Requirements

Possession of a valid North Carolina driver’s license.
Ability to work nights and weekends as needed for programming and events.